Reformation is Holding a Classic Trunk Present in Toronto Subsequent Month With VSP Consignment
Photographs courtesy of Reformation
Here is what you need to know.
There’s nothing we love more than when two of our favourite names collide. So you can imagine our excitement upon learning that Toronto vintage store VSP Consignment is teaming up with US brand Reformation on a vintage trunk show next month.
Each year, Reformation unveils a vintage collection on site made up of 50 one-of-a-kind pieces. This year’s digital haul included a vintage Dior suit, as well as Levi’s Red Line 501 jeans amongst other top-notch finds like silk mini dresses, printed tees and snakeskin coats (there are still a few pieces left on site to snap up). The purpose of the vintage collection is to highlight the value of clothing, regardless of its age, and to help keep unwanted clothing out of landfills. According to a release, more than 85 per cent of discarded clothing ends up in landfills each year in the US.
By working with vintage pieces, as well as buying up deadstock fabric and recycling/reusing old clothes (the brand has recycled over 155,00 pieces already this year), Reformation is helping to change the landscape for second-hand clothing. This year, in addition to its digital trunk show, the brand is bringing the vintage shopping experience to consumers IRL.
Toronto’s own VSP Consignment (who most recently made headlines – and dreams come true – with its Schitt’s Creek wardrobe sale) is partnering with the eco-conscious brand to provide a curated selection of vintage accessories to compliment the limited-edition, location-specific vintage clothing items that will be showcased at the pop-up. Similar activations will be held across the US in LA, San Francisco, New York and Massachusetts, as well as London.
The Toronto trunk show will take place in Reformation’s Yorkdale store from November 15-17. Blocking out our calendars as “unavailable” now in preparation. We’ll see you there.